Thanks for the feedback guys. I must’ve automatically written the s instead of z, but that’s not the final guide yet - it’s something that probably needs to be voted in by the core team, as right now it’s just a couple of us sharing ideas and still a lot of people doing very random stuff (often with completely unreadable fonts).
But even that - we should simply say that all -official- communications should use a branding guidelines set, while all non-official (fan made stuff) CAN use it + it’s encouraged but if they want to be “creative” that’s their right.
I can look into creating PSD files for the community to use (kind of like “drop your image here” and change the text)
I’m also pro dropping that zksnarks part as it’s confusing to most real people. It can be communicated as a bullet point where necessary.
The final branding would be like the ones that are linked in the first post (the dropbox links). For now it’s mostly to share the most top-level ideas like the font / backgrounds opacity / safe space etc.