A separate marketing team would be created to be in charge of all of the official output of the BTCZ community.
The design part of the group is done by a company that has done projects for the likes of Orange, Samsung and Renault and a lot of real world banks, financial projects and startups. We have 10 years of experience in how branding and UX works and we’re applying it here. The team is doing design, UX and marketing professionally, not as a hobby.
The proposed Marketing Team will not answer to BTCZ developers, but instead will only answer to the team itself. In the essence of decentralization this team will conduct it’s marketing outside of the community. There will be no leader or president, but simply a conglomerate of like minded peers with the same ideals and desires for BitcoinZ’s future.
Once an individual creates content, the content would be submitted for proofing and critique. Discussion would ensue to clarify the message and prevent harmful content that would adversely affect the community. As well this safeguard would protect against simple grammatical and spelling errors and possible cultural impacts that the content creator may not be aware of.
By creating a consistent and professional platform of marketing that comprises of imagery, articles, blog entries, press releases, and testimonials the message will be stronger and BitcoinZ will gain in image and exposure. A steady release of this consistent and upscale content will hopefully dilute the “fan art” that many see as a harmful impact on the BTCZ community. The team will provide PSD and Sketch files of templates that can be used for new marketing materials so they will all be consistent before it goes into the review process.
Logistics of the Marketing Process
With the use of a private forum channel, the Marketing Team would be able to create a new thread each time content is created. Discussion in that thread would be directed around the submitted content with the updated or altered version always appearing in the first post. Once the majority of the marketing team is in approval of the content, the content would be released into the wild and dissemination would take place as it already organically does